Kansas City Chiefs tight end Travis Kelce tweeted in 2011 about a misspelled name about Chipotle, a popular fast-food chain. And when it became a wildfire of conversations on social media, Chipotle humorously changed their location’s name to “Chipolte”.
| Table of Contents |
| Travis Kelce’s Old Tweet Sparks Chipolte Name Change: A Humorous Branding Tale |
| Chipotle’s Response |
| Chipotle’s Marketing Strategy |
Travis Kelce’s Old Tweet Sparks Chipolte Name Change: A Humorous Branding Tale
Social media is where a single tweet can spark a wildfire of conversations. Chiefs tight end, Travis Kelce, humorously shared a tweet around 12 years ago about a misspelled name in one of the locations of the popular fast-food chain, Chipotle. The incident took an unexpected turn when Chipotle, known for its delicious burritos and bowls, decided to play along with this after 12 years and humorously changed that particular location’s name to “Chipolte.”
Their popular branch in this location 4151 Sterling Ave., Suite B, Kansas City, MO 64133 location now reads “Chipolte.”
Went from class to therapy, now I need some #chipolte and then I’m off to check out my new apt!!
— Travis Kelce (@tkelce) April 27, 2011
It all began with a seemingly innocuous tweet from Travis Kelce, and the Twitterverse erupted with amusement, within hours, the tweet garnered thousands of retweets and comments.
Chipotle’s Response
In a surprising move, Chipotle acknowledged Kelce’s tweet, embracing the typo with open arms because of all the recent hype over his relationship with Taylor Swift. Instead of issuing a standard response, the company decided to capitalize on the humor, turning it into a unique branding opportunity.
Chipotle’s Marketing Strategy
The decision to change the name wasn’t a mere accident but a well-thought-out marketing strategy. Chipotle leveraged the power of humor to connect with its audience on a personal level, turning a potential PR hiccup into a memorable experience.
Some fans applaud Chipotle for its creativity and ability to roll with the punches.
Travis Kelce’s Reaction
As the tweet gained traction, Travis Kelce joined the conversation, sharing his amusement at the unexpected turn of events. His continued engagement added a personal touch to the unfolding saga.
Conclusion
In the world of social media, where trends come and go in the blink of an eye, Chipotle’s playful response to Travis Kelce’s old tweet stands out as a masterclass in effective branding. By embracing humor and turning a potential setback into a unique marketing opportunity, Chipotle not only weathered the storm but also emerged with increased brand visibility and engagement.
FAQs
Is “Chipolte” now the official name of Chipotle?
No, a temporary rebranding was done in one of Chipotle’s branches to roll with the ongoing tweet joke.
How did Travis Kelce react to the “Chipolte” rebranding?
Travis Kelce expressed amusement and joined the online conversation, sharing his thoughts on the unexpected turn of events.
What lessons can businesses learn from Chipotle’s response?
The incident highlights the power of humor in branding and the importance of adapting to unexpected online scenarios.